Mr Foster Consulting is a boutique business development consultancy. We work with agencies, brands and startups to help them grow.
A typical project would include a go to market strategy supported by sustained outreach to build a meaningful pipeline.
While our core service focuses on growth strategy and subsequent revenue generation, services extend beyond to include operations and creative when required.
we help companies grow
We utilize our marketing capabilities and combined business development and sales strategies to drive growth.
Growth can be created from multiple sources – new customer acquisition, increased share of wallet, new segment penetration or assistance with a new product launch.
Growth can also come from multiple channels – retail, eCommerce, DTC, marketplace, partnerships, joint ventures and increasingly, social commerce.
We are flexible in our approach and work collaboratively with our clients depending upon the challenge or opportunity at hand.
how we work
We work on a minimum three month retainer model on a daily, weekly, monthly or hours per month agreement.
We are flexible in our approach and clear in our up front written agreement of what is and what is not covered.
We are happy to work remotely, in an office or on a hybrid model.
Because we are entrepreneurs we like to include a pre agreed outcome based incentive.
who we are
David Bonthrone
A Chief Revenue Officer with 30 years of experience building an array of creative and media solutions for brands, agencies and start ups. Via an extensive network, David has the uncanny ability to uncover and engage with decision makers, influencers and buyers. He loves the chase of new business.
Siobhan Daukes
A Chief of Staff with over 20 years of operational & commercial experience making magic happen across agencies, tech startups & small businesses. She’s the ultimate momentum-maker, helping CEOs, founders & leadership teams get out of their own heads, get sh*t done, & have fun while doing it!
Michael Landou
An Executive Creative Director with over 25 years experience in print, packaging, events, social, shopper, gamification and activation. Unlike many, Michael grew up ‘doing and loving the work’ – something he continues with today across all aspects of the creative process from concept to execution.
brands we’ve engaged with
projects
US Market entry for Chinese TikTok Shop agency
The Task: Introduce company to US based companies in the beauty, apparel, supplement and homeware categories
Our Role:
Pure business development for TTS creator progammes and live streams across the identified categories
Onboarding of brands and operational oversight of TikTok Shop
Liaison with TikTok to build TSP, GKA and TCA partnerships
Deliverables: Credentials deck, populated prospect lists, ICP mapping, cold outreach, pipeline establishment, revenue reporting tool/ methodology and investor deck
C Suite focused project to penetrate advertising holding companies
The Task: EXL asked us to build upon the the significant BPO and AI driven shared services work they were doing for a leading agency holding company. They wanted to make other holding companies aware of the services and significant value they were delivering.
Strategy: The C suite (especially at advertising holding companies!) is notoriously hard to engage with. They are busy. They do not respond to email solicitation. Through our network we created highly targeted and relevant messaging to C suite executives.
Deliverables: Set up high level meetings at WPP, IPG, Dentsu, Publicis, Havas, Stagwell, Vayner and their respective agencies. Educated prospects on benefits of significant 800 person shared services offering developed for leading holding company.
Ongoing discussions will lead to new revenue at EXL and a reduced cost base for some as a result of a labour arbitrage model.
US market growth for ‘soccer’ sponsorship agency
The Task: Launch ConnectFC to US brands against an inviting backdrop including the FIFA World Club Cup in 2025 and the FIFA World Cup in 2026.
Our Role: Build awareness of ConnectFC as a premier soccer sponsorship agency. Build brand and agency prospect lists based on knowledge of football/soccer and educate said brands on value of English Premier League and others (LaLiga, SerieA). Specifically promote sponsorship packages and stadium naming rights.
Deliverables: Credentials deck, prospect list, high level sponsorship meetings, pipeline creation and deal closure
other projects
SaaS platform business development initiative in apparel and CPG
Global branding agency growth advisory
Headless eCommerce partner development program for Fabric
US market launch for UK based AI company DragonflyAI
Interim global group account director role for leading NYC agency
Digital marketing growth project for Financial Services direct marketing agency
BPO focused business development in retail and CPG for AI driven services firm
US market entry project for leading European performance marketing agency
US growth strategy for proprietary European YouTube tool
US market growth for UK based Social Listening agency Haix.AI
we believe, always…
Assume positive intent
Listen
Ask questions
Be transparent
Tell the whole truth, always
Refresh
Over commit
Be super clear in our communication
Look at how we can improve on every metric
New York • Los Angeles