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Mr Foster Consulting is a boutique business development consultancy. We work with agencies, brands and startups to help them grow.

A typical project would include a go to market strategy supported by sustained outreach to build a meaningful pipeline.

While our core service focuses on growth strategy and subsequent revenue generation, services extend beyond to include operations and creative when required.

we help companies grow

We utilize our marketing capabilities and combined business development and sales strategies to drive growth.

Growth can be created from multiple sources – new customer acquisition, increased share of wallet, new segment penetration or assistance with a new product launch.

Growth can also come from multiple channels – retail, eCommerce, DTC, marketplace, partnerships, joint ventures and increasingly, social commerce.

We are flexible in our approach and work collaboratively with our clients depending upon the challenge or opportunity at hand.

how we work

We work on a minimum three month retainer model on a daily, weekly, monthly or hours per month agreement.

We use our extensive network developed over 25 years in marketing in conjunction with a proprietary AI assisted outbound tool. We are known to pitch consultants.

We are flexible in our approach and clear in our up front written agreement of what is and what is not covered.

We are happy to work remotely, in an office or on a hybrid model.

Because we are entrepreneurs we like to include a pre agreed outcome based incentive.

unique prospecting tool

There are a host of outbound tools available. We spent four months evaluating multiple platforms. We settled on partnering to build our own customizable, outbound tool.

All of the outbound content is written and approved by a human, thereby eliminating obvious AI indicators.

That leads to greater response levels. An overview of the sequencing is seen on this page.

who we are

David Bonthrone

A Chief Revenue Officer with 30 years of experience building an array of creative and media solutions for brands, agencies and start ups. Via an extensive network, David has the uncanny ability to uncover and engage with decision makers, influencers and buyers. He loves the chase of new business.

Siobhan Daukes

A Chief of Staff with over 20 years of operational & commercial experience making magic happen across agencies, tech startups & small businesses. She’s the ultimate momentum-maker, helping CEOs, founders & leadership teams get out of their own heads, get sh*t done, & have fun while doing it!

Michael Landou

An Executive Creative Director with over 25 years experience in print, packaging, events, social, shopper, gamification and activation. Unlike many, Michael grew up ‘doing and loving the work’ – something he continues with today across all aspects of the creative process from concept to execution.

brands we’ve engaged with

projects

  • The Task: Two Robbies Media asked us to spearhead the launch of their podcasting business by sourcing brand partners

    Our Role: The Two Robbies have hosted a weekly podcast around the English Premier League for a few years. They hosted a successful 2026 World Cup podcast sponsored by Pepsi. Our role involved supporting and promoting five new themes including The Champions League and The 2027 Women’s World Cup to potential sponsors

    Deliverables: Credentials deck, ICP analysis, list compilation, network outreach, cold outreach, meeting preparation, negotiation and program monitoring/reporting

  • The Task: We Are Rosie asked us to act as a strategic advisor to assist in generating new business

    Strategic Role: The changing agency landscape sees the traditional AOR shrinking and the In House discipline increasing. We Are Rosie provides the freelance staff to meet those needs. Beyond prospecting to brands we recommended a partnership strategy which is starting to bear fruit

    Deliverables: ICP creation, list compilation, network outreach, cold outreach, follow up cadence, meeting preparation, credentials and case study advice, partnership program development, pipeline growth, reporting and deal flow

  • The Task: Storied 45 year old Colorado based Avocet Communications asked us to conduct new business activity into 2027 on the back of a record 2026

    Strategy: Pure business development outreach to selected brands and advertising pitch consultants

    Deliverables: Distribution of survey to network for use in monthly marketing podcast, ICP creation (technology and medical services companies), list compilation, network outreach, cold outreach, follow up cadence, meeting preparation, credentials development and distribution, RFP evaluation and pipeline preparation

  • The Task: Geletka+ hired us to help them become a regional vs local independent agency

    Strategy: Pure business development outreach to agencies and advertising pitch consultants

    Deliverables: ICP creation (CPG and home services companies), list compilation, network outreach, cold outreach, follow up cadence, meeting preparation, credentials development and distribution, RFP evaluation and pipeline preparation

  • The Task: The Challenge: Basis Vectors PE fund had acquired CV3 - a 20 year old eCommerce platform predating Shopify and BigCommerce. In their quest to reduce costs and increase margin all operations migrated offshore. Customers were largely disgruntled.

    Our Role: 1) Reduce significant client churn 2) Educate client base on using AI solutions to optimize channel revenue in future

    Deliverables: Ongoing liaison with fully remote offshore team to help optimize 75 sites via AI driven redesigns, AEO/GEO search replacing SEO and other CRO initiatives (reduction of cart abandonment rates)

    Results: Dramatically reduced churn rate. Increased revenue on existing customers. Added net new customers to increase overall revenue.

  • The Task: A noted restaurant group were experiencing growth challenges as they sought to open two more restaurant concepts in NYC and relaunch a proven chocolate business. They were looking for $5MM to grow these initiatives

    Our Role: Our role was to develop a crisp, decisive investor presentation and present that to suitable investors. We looked at the investor community across High Net Worth Individuals, Angels, Family Offices, Series A, VCs, PE funds and positioned the opportunity accordingly

    Deliverables: Positive discussions are ongoing

  • The Task: Flam contracted with us to advise them on their launch in the USA

    Strategy: Pure business development outreach to brands/agencies

    Deliverables: ICP creation, list compilation, network outreach, cold outreach, follow up cadence, meeting preparation, demo delivery, deal management and closure

  • The Task: Introduce company to US based companies in the beauty, apparel, supplement and homeware categories

    Our Role:

    • Pure business development for TTS creator progammes and live streams across the identified categories

    • Onboarding of brands and operational oversight of TikTok Shop

    • Liaison with TikTok to build TSP, GKA and TCA partnerships

    Deliverables: Credentials deck, populated prospect lists, ICP mapping, cold outreach, pipeline establishment, revenue reporting tool/ methodology and investor deck

  • The Task: EXL asked us to build upon the the significant BPO and AI driven shared services work they were doing for a leading agency holding company. They wanted to make other holding companies aware of the services and significant value they were delivering.

    Strategy: The C suite (especially at advertising holding companies!) is notoriously hard to engage with. They are busy. They do not respond to email solicitation. Through our network we created highly targeted and relevant messaging to C suite executives.

    Deliverables: Set up high level meetings at WPP, IPG, Dentsu, Publicis, Havas, Stagwell, Vayner and their respective agencies. Educated prospects on benefits of significant 800 person shared services offering developed for leading holding company.

    Ongoing discussions will lead to new revenue at EXL and a reduced cost base for some as a result of a labour arbitrage model.

  • The Task: Launch ConnectFC to US brands against an inviting backdrop including the FIFA World Club Cup in 2025 and the FIFA World Cup in 2026.

    Our Role: Build awareness of ConnectFC as a premier soccer sponsorship agency. Build brand and agency prospect lists based on knowledge of football/soccer and educate said brands on value of English Premier League and others (LaLiga, SerieA). Specifically promote sponsorship packages and stadium naming rights.

    Deliverables: Credentials deck, prospect list, high level sponsorship meetings, pipeline creation and deal closure

    • SaaS platform business development initiative in apparel and CPG

    • Global branding agency growth advisory

    • Headless eCommerce partner development program for Fabric

    • US market launch for UK based AI company DragonflyAI

    • Interim global group account director role for leading NYC agency

    • Digital marketing growth project for Financial Services direct marketing agency

    • BPO focused business development in retail and CPG for AI driven services firm

    • US market entry project for leading European performance marketing agency

    • US growth strategy for proprietary European YouTube tool

    • US market growth for UK based Social Listening agency Haix.AI

we believe, always…

  • Listen

  • Ask questions

  • Listen

  • Be transparent

  • Listen

  • Tell the whole truth, always

  • Refresh

  • Over commit

  • Be super clear in our communication

  • Look at how we can improve on every metric


New York • Los Angeles

for inquiries