The way you tell your story makes all the difference.
Our work speaks for itself. A sampling of clients and
their respective brands we have worked with.
Our Work
Jason Statham X Saleen Automotive
New and progressive automotive brand Saleen approached us to identify a suitable brand ambassador for a new vehicle range in China. On their behalf we negotiated and secured Fast and Furious star Jason Statham which turned out to be one of the largest celebrity endorsement deals ever done in China. Brokering a two-year deal resulted in a US shoot to produce a 90, 60, 30 and 15sec TV ad. Additionally, we arranged for Jason to visit the Olympic Bird’s Nest Stadium in Beijing for a Saleen media event.
Celebrity Talent Endorsement
Emma Dumont X Zhejiang Television
ZJTV (Zhejiang Television) is one of the most influential satellite TV stations in China. The client needed to source, negotiate and secure an appropriate Western judge for a 12-episode technology show named “King of Bots”, which had become the highest-rated technology program in China produced by Jet Li’s production company. An extensive search culminated in securing Emma Dumont. Her background in Mechanical Engineering as well as the popularity of “The Gifted” made her the natural choice. The deal encompassed 12 episodes, a launch event and a promotional video. An ongoing relationship with Emma extends to other endorsements, such as her promotion of the progressive shoe brand Cozy.
Celebrity Talent Endorsement
Warner Brothers X Shuhe Group
The Shuhe Group is one of China’s leading providers of financial technology services. Huanbei (one of their operating companies) needed to build awareness and premium brand equity. As a solution, a recommendation of a high impact movie co-promotion strategy and securing a six-movie co-promotion deal was proposed. Brokering the agreement with several Hollywood studios produced a 15 & 30-second TVC, co-branded promotional posters, animated banner GIFs, and VR images.
Movie Co-Promotion
Warner Brothers X 360 Total Security
360 Total Security is the largest provider of internet and mobile security products in China with more than 460 million monthly users. The Beijing company wanted to build awareness with a younger demographic. To address this, a strategic IP Licensing deal was negotiated and secured for the Lego Movie, covering TVCs, co-branded promotional posters, web assets, and merchandise. The next campaign is scheduled to include Pokemon IP.
Movie Co-Promotion
Burn The Stage
Securing the licensing rights for ‘Burn the Stage’ in China, with multiple brand participation.
Licensing
Growing brand & celebrity followers
Managing high-profile celebrity and brand social media accounts across China involves reposting Instagram activity on Weibo and other emerging platforms to dramatically increase awareness and following.
For the celebrity/brand, this activity leads to a higher likelihood of them being secured for brand endorsement deals.
Social Media Management
Cases managed and executed while at Remark Entertainment